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You know how impressionable kids can be, so it’s simple.

Get ‘em while they’re young. That’s  corporate goal Number One with penetration of school classrooms around the world now a matter of routine.

Unscrupulous marketeers  know the value of corrupting children at the earliest possible opportunity, getting into their heads with flashy ads and mind-worm soundtracks, as Microsoft demonstrated  in a school in Pennsylvania.

It “forced a bunch of middle schoolers in Pennsylvania to learn, and perform,” Jonathan Mann’s Bing song, says TechCrunch.

‘Bing’ is Microsoft’s answer to  advertising giant Google’s search engine.

“The horror,”  said the story, going on, “It’s hard to watch this without immediately thinking about parents who accept money to allow their child to be sponsored. Is this the future of branding?

“Mann actually sent us the video along with the following note: ‘I literally cried a little bit when I saw this video. On the one hand I’m happy I was able to provide some kids with an excuse not to do school work for a few hours. On the other hand, not sure how I feel about these kids being indoctrinated into the cult of, well, whatever. It’s kinda creepy … ‘ ”

It’s more than creepy. It’s criminal.  But what else is new?

Intellectual Property merit badges

All segments of the entertainment industry have been getting away with this kind of thing for years  with corporate indoctrination specialists masquerading as ‘educators’ even using movements such as the Scouts to carry their specious messages.

“Funny thing,” said Rafael Venegas three years ago in a comment post to a p2pnet.net story highlighting the fact Hollywood had weasled  its way into the Hong Kong Boy Scout movement.

“You put two USA lawyers in opposing sides of any infringement lawsuit and they can’t agree on how to interpret the law and its frequently contradictory jurisprudence,” said Rafael. “They can’t even agree on what infringement is. And someone expects some kids in China to have knowledge of IP law’?”

No only China. Soon afterwards, the MPAA  proudly announced Los Angeles Scouts would be expected to ‘earn’ Intellectual Property merit badges.

And the corporate record industry came under fire, “after launching a scheme to teach primary schoolchildren — possibly as young as five — not to illegally download music from the internet,” said Britain’s the Daily Mail, recently

“Lessons teaching pupils about copyright law are already being piloted in six schools and could be rolled out across the country,” but, ”Critics suggest the initiative is designed to protect commercial interests rather than provide a valuable educational experience.”

The get ‘em while they’re young child mind-rape scheme was organised by music industry ‘consultant’ Ruth Katz — who also works for EMI, said p2pnet.  But no worries because she’s, “funding the school scheme independently,” although by another amazing coincidence, she’s backed by music industry organisations, “including the  EMI Music Sound Foundation — a charity set up by the label to improve music education,” says the story.

This particular travesty is happening in Britain, but it’s no more than part of an overall entertainment industry campaign to warp the minds of children everywhere by introducing copyright and intellectual property law into classrooms.

Much more recently, Hollywood sent “one of its biggest guns” to New Zealand in a “last-ditch attempt to persuade the Government to beef up its proposed approach to tackling internet piracy,” said stuff.co.nz.

“The corporate movie and music industries are spending millions of dollars in an international campaign to browbeat governments into instituting three strikes laws which would threaten alleged file sharers with two warnings, and then have them thrown off the Internet,” said p2pnet adding:

“With the governments acting as corporate copyright cop agencies, ISPs would be the enforcers.

However, as with Britain, the US, Australia and other countries where Big Music and Hollywood are struggling desperately to have their business plans adopted as local laws, the cartels are meeting with fierce  on- and offline resistance from civil rights groups and citizens.

“ ‘Washington-based executive vice-president and chief policy officer Greg Frazier held discussions with officials in an attempt to persuade the Government to rethink its plan to water down section 92a of the Copyright Act, which was put on hold in March following a storm of protests from internet advocates’,” said stuff.co.nz.

Not only but also, he, “launched a ‘comic book’ driving home the association’s anti-piracy message, which will be distributed to 17,000 children at cinemas throughout New Zealand during the school holidays”.

Thank  God we home-school our daughter.

Click here for more on how the music and movie industries are warping and twisting the minds of our children.

Jon Newton